Urban symbols possess the capacity to reflect the social and cultural identity of communities. Within the Baluch-populated cities of Sistan and Baluchestan, specific urban symbols reference the craft of embroidery as a distinctively feminine art form. Given that these symbols not only reflect the social role of women but also convey particular cultural and ethnic connotations of the region, this research aims to analyse urban signs and symbols associated with women in Baluch-populated urban spaces. By focusing on the role of clothing and embroidery, the study seeks to elucidate the representation of Baluch women’s social identity and to examine the impact of this representation on the formation of group distinctions, collective identity, and intergroup relations. The research employs a descriptive-analytical methodology, gathering data through field observation, the visual analysis of urban elements, and library-based research. The studied sample comprises 13 urban symbols distributed across various cities in Baluchestan, categorised into three primary groups. Henri Tajfel’s Social Identity Theory is utilised as the analytical framework to investigate intergroup distinctions, intragroup solidarity, and social comparison within these representations. The findings highlight the significant role of traditional women’s clothing in urban elements, demonstrating that this representation reinforces a sense of belonging to the urban community. Ultimately, the results indicate that elements such as traditional attire (embroidery) and feminine cultural symbols reflect the social identity of the Baluch people. By emphasising ethnic distinctiveness and gendered social roles, they contribute to the fortification of the region’s cultural identity. Through the integration of traditional elements into contemporary urban spaces, these representations establish a platform for the reproduction of collective memory, intragroup cohesion, and the enhancement of social belonging.
Monajati S, Erfanmanesh S, Hasan Pour M, Amani H. The Role of Clothing and Embroidery in the Urban Symbols of Sistan and Baluchestan Province: A Social Identity Perspective. Golestan-e Honar 2026; 10 (2) :258-239 URL: http://golestanehonar.ir/article-1-574-en.html